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About

Creating an environment and work culture that is inclusive and welcoming to all backgrounds has always been a priority here at Moon. Diversity is our superpower; we have a vast array of talented people who bring their unique experiences, knowledge, passions, and mastery to their work to help entrepreneurs and innovators bring new business ideas to life. But, as with all great feats, it takes hard, endless work. And likely, with those great feats, getting recognized for that work is an incredible feeling.&nbsp;<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/machianna_d2e758795d.jpeg" alt="machianna.jpeg"><figcaption>Anna Hiraoka and Machi Rezende representing Moon at the&nbsp; work with Pride PRIDE Index Award ceremony.</figcaption></figure>We are thrilled to have been a recipient of Japan’s <a href="https://workwithpride.jp/pride-i/">work with Pride PRIDE Index 2023</a> Gold Award. The PRIDE Index recognizes companies in Japan that support the promotion and establishment of diversity management in their organization. To evaluate these companies, a jury of external professionals belonging to academia and NGOs measures a company’s efforts based on five aspects:<ul><li>Policy&nbsp;</li><li>Representation&nbsp;</li><li>Inspiration</li><li>Development</li><li>Engagement/empowerment&nbsp;</li></ul>Inside each category, points are awarded for tangible actions that a company needs to commit to receive the certification.<figure class="image image_resized" style="width:75%;"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/gold_2023_aa4e17ac8b.png" alt="gold_2023.png"></figure>Aside from having clearly stated policies that support and protect those who identify as LGBTQIA, Moon takes great effort and care to ensure representation by creating safe spaces and taking actions to increase allyship. By having events like a <a href="https://www.mooncreativelab.com/stories/pride-art-show-2023">Pride art show and gallery</a>, <a href="https://www.mooncreativelab.com/stories/creative-night">open mic sessions</a>, and discussions where we can share thoughts and perspectives, we are not only growing our community and allies, but we are increasing understanding amongst our community and making sure that everyone’s voices are heard. We support and accept one another wholeheartedly, including using gender-neutral language, using self-identified pronouns, and providing continuous support during gender reassignment procedures. We know that diversity, equity, and inclusion all require intentional action to create change, and to that, our work can never be done. And that work transcends beyond Moon, which was apparent at the work with Pride PRIDE Index Awards ceremony.&nbsp;Machi Rezende, Design Lead at Moon, attended the ceremony in Tokyo where he witnessed not just the great strides Japanese businesses are making towards creating safe and supportive work communities for LGBTQIA people, but also acknowledged that much work is yet to be done:&nbsp;“In 2023’s work with Pride Report, 326 companies were awarded a gold prize, 56 received the silver prize, and 15 achieved a bronze status. To see many companies engaged in such initiatives is inspiring. However, by crossing the number of corporations who were dedicated to applying for the certification with the number of established companies in the country it becomes clear that there is still much to be done.&nbsp;Even at Moon, where we are proud of being a place where Diversity is celebrated and Inclusion is among our practices, it was clear that our HR department, together with volunteers from our team, had to work hard to further improve our policies and actions related to the creation of safe spaces and equality toward LGBTQIA individuals. It was our first time applying for the work with Pride recognition, and although the achievement of the Gold status fills our hearts with the feeling of accomplishment, we know that we still have space to improve even further.&nbsp;<blockquote>"Although the achievement of the Gold status fills our hearts with the feeling of accomplishment, we know that we still have space to improve even further."&nbsp;</blockquote>The acknowledgment that there is still work to be done was clearly conveyed by the organizers of the certification during the conference. The urge for the normalization of the queer existence within corporate spaces – and society – and the role of allies, was echoed among the guest speakers. The call for action to change from within and normalize the lives of LGBTQIA people was also expressed by singer Shinjiro Atae, who was interviewed at the award ceremony. He emphasized the message that although any queer person should be able to safely come out if they feel like it, the ideal scenario has to be the normalization of the plurality of sexual orientations and gender expressions in society.&nbsp;Another eye-opening presentation was made by Takai Yutosato, a professor at Gunma University. In her speech, she tried to bring attention to the struggles of transgender individuals. As Professor Takai highlighted, although the inequalities toward Lesbians and Gays, for instance, are deeply problematic, transgender people are the ones suffering in an endless cycle of poverty and mental health issues. She further invoked the audience, which included many representatives from corporate HR departments, to take action and think about means to remediate the struggles of the trans community and include them in their set of actions. Her presentation was deeply moving, engraving in everyone’s mind the recognition that there is still lots to be done.”&nbsp;For Moon, and we hope for many other companies as well, the work with Pride Certification is not a company goal or a way to performatively display a diverse culture with a certificate on the wall or a logo stamped on the homepage. Rather, it’s an opportunity to learn more about LGBTQIA issues and to improve workplaces for people of that community. The work with Pride organization and the work they do are prime examples of how the corporate sector can engage in meaningful dialogue with society, academia, and government. At Moon, we already knew we were working with pride, but now we see how much we could improve and what we still have to work on. Have ideas on how workplaces can improve diversity, equity, and inclusion? Let us know at <a href="mailto:hello@mooncreativelab.com">hello@mooncreativelab.com</a>.&nbsp;

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The last couple of years have been challenging for many of us, with Moon being no exception. We have grown our talent significantly to help support all of our projects and ventures, but many of us have still not met each other in person! With the ability to travel again, we can go back to working collaboratively with in-person teams and start making an even bigger impact on all our ventures. Many signs point to an optimistic change coming in this fiscal year — a change that we are all looking forward to.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_s_Full_Pyramid_c06b3dc4da.png" alt="MoonCreativeLab_Mission_Pyramid"><h3>Our Guiding Light</h3>To help everyone better align ourselves to our Purpose, Mission, and Values, we have introduced what we’re calling “The Pyramid of Clarity.” This framework was created to do exactly as its name indicates — give us all clarity on what our goals and priorities are for FY23 — and to remind ourselves exactly WHY we’re doing what we’re doing.At the top of the pyramid lies our Purpose, Mission &amp; Values — the same Purpose, Mission, &amp; Values that Moon created during our inception in August 2018. These will always be Moon’s guiding light:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Guiding_Light_24251779cb.jpg" alt="Guiding Light"><hr><h3>Our FY23 Goals and Objectives</h3>As we reflect on Moon over the last few years, there are three key questions we should always be asking ourselves:Question 1 Are we doing everything we can to push our ventures forward?Question 2 Are we constantly innovating and launching bold experiments?Question 3 Are we telling stories of both our successes and our challenges to maximize learning?<hr>If we can continuously answer “yes” to these questions, we know we’re on the right track. Thus, answering these questions are Moon’s top-line goals (and what success looks like) for FY23:Goal 1: Progressing Ventures are making progress by showing increased traction.Goal 2: Innovating&nbsp; Ventures are constantly innovating to push their venture forward.Goal 3: Storytelling Ventures are telling more stories to increase engagement within Mitsui.<hr>For each of these goals, we created a metric to help us track our progress throughout the fiscal year:Metric 1: Progressing 100% of Moon’s ventures achieve their North Star Metrics (NSM).Metric 2: Innovating 100% of Moon’s ventures conduct one bold and innovative experiment.Metric 3: Storytelling Moon shares at least 50 stories of our ventures to Mitsui and beyond.<hr>This fills out the next layer of the Pyramid of Clarity:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Pyramid_of_Clarity_fbc595e1ea.png" alt="Pyramid of Clarity"><h3> Our FY23 Key Priorities</h3>To help us achieve success in FY23, we have identified six Key Priorities for Moon:<hr>Priority 1 Focus to ProjectsLeverage Moon’s skills and experience to increase the opportunity for our EIRs and ventures.This priority really focuses on Moon’s effort to incubate ventures in its earliest stages. It ensures that we continue to work closely with EIRs to help them grow and push their venture forward to reach an initial MVP that’s launched into the market.<hr>Priority 2 Expand Engagement Within MitsuiCreate direct impact on Mitsui BUs and subsidiaries by bringing dedicated focus to Org Ventures.The majority of new projects starting in this fiscal year will be Organizational Ventures — new businesses that we create alongside Mitsui BUs and subsidiaries. With that in mind, this year will involve a lot of relationship-building with BUs directly to figure out the right projects to work on together.<hr>Priority 3 Explore the Next FrontierDefine and extend capabilities of Moon Division so that there is a streamlined launchpad to create NewCos.With four ventures currently in Moon Division and one venture that’s a newly formed NewCo, one of our priorities this year will be helping define how to better support each of these ventures at this later stage and paving the way for the next set of ventures.<hr>Priority 4 Build a Culture of LearningLeverage Moon’s knowledge to improve the quality of ideas and enable faster starts for our ventures.Last fiscal year, we prototyped a version of Moon Academy and Space Camp aimed to help inform and educate Mitsui employees around creativity and entrepreneurship and better onboard them into Moon. This year, our priority is to take both of these programs to the next level.<hr>Priority 5 Begin to Expand Our InfluenceExplore new areas where we can build inspiring content and networks for Moon, Mitsui, and beyond.This fiscal year, we want more Mitsui employees worldwide to know and be inspired by Moon. We also want to start finding ways to inspire people outside of Mitsui. This priority will focus on launching a few experiments to help pave the way for Moon’s future.<hr>Priority 6 Empower Our TeamsEnsure our people feel supported in an environment that’s energizing and inspiring.As our work environment continues to change, we need to continue to ensure that everyone at Moon feels supported and energized by the organization. This priority will ensure that we look after Moon’s people and culture and do our best to make it thrive. &nbsp;<hr><h3>The Full Pyramid</h3>So, how does this all come together? With Moon’s Purpose, Mission, and Values at the top of the pyramid, and Moon’s FY23 Goals and Priorities filling out the next layer, the final base of the pyramid is made up of each department’s team goals and each person’s individual goals.A big reason for creating the “Pyramid of Clarity” is so that each person who works at Moon can see how their own personal goals ladder up to Moon’s FY23 Goals and Priorities, and to the guiding direction of the company.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_s_Full_Pyramid_c06b3dc4da.png" alt="Full pyramid"><h3> Bringing It All Together</h3>We have a lot of ambitions for FY23 and after just two months in, we’re feeling good about what needs to be done for us to achieve success. This doesn’t mean it’ll be easy! Borders aren’t completely open yet and we still have a number of challenges to work through to make the organization thrive. That being said, we remain hopeful and optimistic that we will continue to help “light the way for all of our creative potential.”If you have any questions or thoughts around our plans for FY23, or if you would like to find a way to work together, please feel free to reach out to us at <a href="mailto:hello@mooncreativelab.com">hello@mooncreativelab.com</a>.Mike Peng&nbsp; Chief Creative Officer&nbsp; <a href="mailto:mike@mooncreativelab.com">mike@mooncreativelab.com</a>

Moon Wins PRIDE Gold Award

Moon’s FY23 Goals & Priorities

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values - Moon Stories Blog

Moon Wins PRIDE Gold Award

Moon’s FY23 Goals & Priorities

Join the Moon Community!